etoy.DAY-CARE

Seems the wonderful corporate artists at etoy has started an etoy.DAY-CARE, it's goals are:
etoy.DAY-CARE was established in 2001 to reach the following corporate goals:
-to recruit and train outstanding individuals for long term etoy.OPERATIONS
-to research identity issues, group behavior patterns and the creativity potential of children in digital environments
to integrate children into the production of art instead of teaching them about art
-to study future markets and to give etoy a competitive edge
-to test and improve etoy.ART in a playful and innocent environment
Why can't i be 10 again! Seems very cool i'd totally forgottten about etoy. Reminded me i've also lost track of RTMark, i wonder how they are holding up.